AdMatch

AdMatch is Guidester's dynamic bidding engine through which manufacturers and brand managers can bid to secure top placement in product searches across a network of retail and comparison shopping sites. Featuring over 600 product categories, AdMatch allows manufacturers to deploy CPC programs at the SKU, group, product category or brand level in sync with their sales goals, inventory, promotions etc.

AdMatch provides the ability to create and manage your virtual shelf space. Online consumers, like their offline counterparts, are inclined to purchase from premium positions, akin to eye-level shelf space and an in-store end cap display, so the ability to exert control over positioning throughout your channel is both innovative and effective. AdMatch provides the foundation from which to leapfrog competitive offerings and secure the top spots.

AdMatch is quickly becoming an integral part of successful product marketing strategies delivering premium position, measurable ROI and imminent real-time control over every campaign. With minimal set up, leading brands, including Sony, Olympus and Lenovo, are embracing AdMatch as a means of gaining exposure and generating revenue across the entire Guidester Network.

The Guidelet

The Guidester Guidelet is a plug-in that integrates seamlessly with leading eCommerce, search and analytics dashboards enabling our growing network of retail partners the ability to integrate relevant advertiser bids – via the HitList – into their overall merchandising strategy. With the Guidelet, retailers can weight the role that advertiser bids play in the rendering of their product searches. This gives complete control to the retailer who may opt to prioritize listings by inventory or margin, or turn up the weighting of advertiser bids to meet their merchandising and marketing goals.

The majority of the integration work has already been completed and tested. Working with a network of integrators and direct relationships, Guidester understands the capabilities, peculiarities and code of all leading solutions and will swiftly guide the final steps of integrating into each specific retailer’s environment. The Guidelet was designed to add one more lever to the retailer’s dashboard, and with that, to deliver the power of a significant and incremental line of revenue.

HitList

The Guidester HitList is the aggregate of all bids – at the SKU, group, product category or brand level – entered into AdMatch. The HitList is rendered differently for every retailer. It’s based on specific inventory as determined by matching a real-time datafeed. The HitList system is dynamic, so results vary in real-time as bids change.

Similar to the concept of paid search through leading search engines, the premise of HitList is just that - higher bids affect placement on retailer sites wherever a product list appears. The statistics are consistent -- wherever a search occurs, over 70% of all clicks occur within the first ten listings in a search. It’s no wonder marketers bid for placement. As a merchandising manager might aggregate bids for in-store merchandising in the physical world, HitList now does it for a network of retailers across the web.