With the majority of all purchases being initiated online, search has been an ideal medium for reaching consumers, yet in the manufacturing world, where products are primarily sold through indirect channels, this is not the most efficient or effective investment. Traditional online media isn't the best fit for leading brands where there are more products with shorter lifecycles, limited marketing funds, and increased need for cost justification of every program.

Enter Guidester at the nexus of eCommerce, search and media, providing innovative manufacturers and brand marketers with a new option for capturing market share. Using Guidester's patent-pending bidding engine, AdMatch, manufacturers can secure premium slots in eCommerce search results across a network of leading retail sites. For brand managers, this represents a stunning advance in heightened prominence in the channel. For agencies that support leading brands, this means a concise network buy across key outlets.

Jupiter Research reports that 72% of shoppers only click on products appearing in the first page of search results. Imagine a solution that allows you to leapfrog the competition and change bids in real-time according to inventory or backlog demands. That's AdMatch.

Initially built for the consumer electronics industry, AdMatch now accommodates a growing number of product categories ranging from computer hardware and small appliances to apparel, with new categories being added daily. All product placements are distributed across the Guidester Network for maximum impact.