With the majority of all purchases being initiated online, retailers are evaluating new ways of translating tried and true merchandising practices to the Web. Today, retailers can retool traditional search and product listings by creating a virtual shelf space and allowing brands to bid for premium position at the point of purchase.

The nexus of eCommerce, search and media is the domain of the Guidester Network, the first eCommerce ad network of retailers and comparison shopping engines looking to merchandise, monetize and maximize their Web efforts. Retail sites have become the ideal place for consumers to comparison shop, to evaluate competitive brands and to arrive at a more informed purchase decision. Imagine being able to monetize this behavioral shift and create a fresh revenue stream with no investment costs.

Guidester works with a variety of manufacturers across product categories to help them sell products through their retail channel partners. Providing brands with the opportunity to bid on premium shelf space across their distribution network is a win-win for manufacturers looking to sell product, retailers looking to generate revenue, and buyers looking to make informed decisions.

Guidester HitList costs nothing to retailers and integrates seamlessly with leading search and eCommerce solutions to put full control into the retailers' hands. The Guidelet takes all manufacturers' bids, which are then rendered as a product HitList of search results and plugged directly into the dashboard of an eCommerce or search application. Bids can then be weighted against inventory, margin or any other operating parameter and managed in real-time.

The Guidester Network leverages a unique combination of proprietary artificial intelligence, data management and logic technology to help manufactures secure premium placement across a growing network of retailers and comparison shopping sites and spark a true giant leap for brandkind.