Our Story 2017-10-30T13:56:08+00:00

Our Story

Our story begins in 2014 when founder Jack Baumann’s own travel experiences too often left him overwhelmed, underprepared, and missing much of his experience. He recognized a need to shift to a personalized approach for content geared toward travelers’ individuality and interests. Soon after, his sister Beth Weimholt joined the team bringing new ideas and passion to the business. Jessie Dalton joined a year later, fresh off a 5-month travel adventure, with just the right toolkit to help continue to grow the startup.

Today, Guidester provides a solution for people overwhelmed with travel planning, those seeking a personal solution, and those that want to ensure the ultimate experience on their vacation.  By answering a simple series of questions, Guidester’s travel experts create customized and personalized guidebooks for travelers looking to maximize their vacation experience.

Our mission is to provide a solution for those overwhelmed with planning, and help the citizens of the world travel smart and experience more.

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Who We Are

Jack Baumann
Founder + CEO

Jack has traveled frequently since he was a child, which sparked a passion for adventure, history, and cultural exchange. It was from this love of culture and adventure that brought Jack to the U.K. to study for his Masters in Ancient Greek and Roman Archaeology. He traveled solo around Europe often, and it was here that the idea for Guidester was born. Like most travelers, he found himself overwhelmed and frustrated with the countless hours spent researching each destination.

Most Recent Trip

England, Spain, and Portugal

Favorite Trip Experience

Playing with monkeys atop the Rock of Gibraltar!

Next Trip


Beth Weimholt
Co-Founder + Production

Born and raised in St. Louis, MO, Beth’s relocations and travels nurtured a love for discovering new and exciting places. After earning her M.S. in Geosciences in 2008, Beth spent the next few years in academia and growing her family. In 2014, she decided to take the plunge and join her brother to develop a solution for travelers with the same woes she experienced first hand.

Most Recent Trip

Playa del Carmen

Favorite Trip Experience

Any and all experiences had in Rome!

Next Trip

Dominican Republic

Jessie Dalton
Co-Owner + Development

Jessie left her accounting job in 2015 to travel around Southeast Asia, Europe, Australia and the USA. Upon returning, she joined Jack & Beth in their endeavor to change the way the world travels. With a BSBA and MA, she has a keen understanding of the acumen necessary to run a business at large. She’s also a US-Italian dual citizen, a seasoned traveler, and has an innate thirst for knowledge.

Most Recent Trip

Tanzania, Africa

Favorite Trip Experience

Authentic cooking lesson in Florence

Next Trip

South America

We are dedicated to providing the best information personalized for individual travelers to create the most genuine experience possible.

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