Guidester provides the first eCommerce ad network to combine the measurable returns of paid search with the ability to increase sales in the channel. Using familiar paid search strategies, manufacturers can bid by product line to secure premium placement in search results and product lists across the Guidester Network of leading retail and comparison shopping sites.

Managing product placement in search results and product listings on the Web is critical to every retailer looking to optimize revenues. The Guidester Network is an ideal way to merchandise, monetize and maximize virtual shelf space. It quickly guides consumers directly to products in your inventory, increases user satisfaction and drives incremental revenue. And, it's free to retailers.